Name: Asha Tanna
Job: Science Reporter for Channel 4
Source: Soapbox Science [original post from April 2012]
If you are considering a career in broadcasting using your specialist knowledge, bear in mind the fierce competition. You may well have to start off as a runner or researcher first. Don’t get discouraged by knock-backs, you have to develop a thick skin in the industry. Be determined, have great ideas for programmes and brilliant access to people and locations. Be a team player, be enthusiastic and, above all, be a good story-teller who can sum things up simply.